WELCOME TO THE SINGAPORE
FITNESS ALLIANCE
A NON-PROFIT INDUSTRY ASSOCIATION REPRESENTING SINGAPORE’S FITNESS AND WELLNESS INDUSTRY.
JOIN US TODAY TO HELP CONNECT, GROW AND STRENGTHEN OUR INDUSTRY
WE ARE ONE. MAJULAH SINGAPURA.

OUR MISSION

To proudly represent Singapore’s fitness industry and be a unified voice to government, media and the public

To provide an access point for members to other businesses

To provide key national data/intelligence on business and consumers trends in Singapore’s fitness industry

To support the commercial interests of Singapore’s fitness industry, nationally and internationally

OUR Values

  • Community
  • Integrity
  • Trust
  • Diversity
  • Leadership

As an industry….

OUR MEMBERS

Membership is limited to businesses operating in Singapore that offer fitness/wellness services, products and experiences. Members are traditionally from six key groups:

01

Gyms & Studios

02

Health Clubs, Recreation Clubs, Leisure Centres & Sports Clubs

03

Hotels & Resorts

04

Equipment Manufacturers, Suppliers & Distributors

05

Technology Companies & Solution Providers

06

Consultancy, Advisory & Investment Firms

Dear Singapore….

Why Join the SFA as a Member

OUR MEMBERSHIP FEES AND BENEFITS

Benefits

Fees

For Single Site Operators:

Annual fee of SGD$148

For Multi-Site Operators:

Annual fee of SGD$98 Per Site

For Non-Operator Businesses (Local):

Annual fee of SGD$198

For Non-Operator Businesses (IntERNATIONAL):

Annual fee of SGD$248

COMMITTEE & ADVISORY BOARD

The below executives have been nominated to serve as our Committee and Advisory Board in 2021 and 2022.
President

Sean Tan

Director, TRUE GROUP

Vice President

Anil Chugani

Managing Director, Singapore, FITNESS FIRST

Secretary

Ross Campbell

Founder and CEO, FIT SUMMIT

Committee Member

Adrian Wee

Managing Director, F1 RECREATION

Committee Member

Andrea Bell

Chief Support Officer, ANYTIME FITNESS ASIA

Committee Member

Chris Richards

Managing Director, Middle East and APAC, ULTIMATE PERFORMANCE

Committee Member

Peter Thew

Co-Founder and Director, YOGA MOVEMENT

Committee Member

Sam Canavan

Managing Director, APAC, CLASSPASS

Committee Member

Valencia Yip

Senior Manager, ACTIVE LIFE

Committee Member

Anthony Tottman

Former Managing Director, FITNESS FIRST SE ASIA

DISCOUNTED INSURANCE FOR SFA MEMBERS

SFA is proud to work with Gallagher, one of the world’s leading insurers, to create several insurance products for Singapore’s fitness and wellness community, including Professional Indemnity, Public & Products Liability, Directors & Officers Liability, SME Cyber Protection, Property All Risks and Group Personal Accident. SFA Member get discounts off all packages. For enquiries and questions you can contact Angie Bai on +65 64227440 or angie_bai@ajg.com.

For more details contact

Sean Tan

Director

True Group

Ross Campbell

Founder & CEO

FIT Summit

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